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Analogies between the world of cinema and Serious Games (Blog post)
To understand how Serious Games fit into the videogame landscape, we can draw an analogy with the world of cinema.In the film industry, we primarily find big-budget entertainment films, also known as “block busters”.In the video-game industry, the equivalent would be AAA (triple-A) titles. Next come auteur or independent films. This is where we find the independent games community.As for art films, we identify Arts games such as Jason Rohrer's Passage.Then we come to documentari [...]Keywords : Serious game, Video game industry, Documentary, Movie industry, Docu-fiction, Art game, Advergame, Audio-visual
The IDATE Serious Games Study now available for free! (Blog post)
The IDATE institute proposes for free the 2010 Serious Games study. It is the 2nd edition. The first one was published in 2008. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too often considered a niche. Furthermore, they offer huge potential for growth: "In 2008,” comments Laurent Michaud, project leader of the report [...]Keywords : Serious Game, Serious Gaming, Market, Health, Communication, Advertising, Military, Education
The evolution of advergames development: A study in the Netherlands (Broacasting our studies)
Abstract:Despite our exposure to advergames, and studies about their effects, we know very little about the other side of the coin, i.e., advergames developers. In this paper, we report on a study of advergames development companies in the Netherlands. After deriving statements concerning the advergames market through three interviews, we cross-validate these statements with eight companies. Several statements are statistically significant, including the following: advergames are increasingly be [...]Keywords : Customer loyalty, Netherlands, Advergames development companies, Technological platforms, Social media components, Advertising companies
The history of Microsoft BOA (Blog post)
Almost unknown, BOA is a nice little game for MS-DOS created in 1989 by Dean Ballard for Microsoft. It's an arcade game similar to Snake, besides the fact that you are playing a rat trying to avoid being eaten by the snake! The oddest thing about this game lies in its distribution model: it was solely available through the driver disk of a mouse created by Microsoft, the "Contour Mouse", also known as "Dove Bar." Due to the technological limitations of the era, [...]Keywords : microsoft boa, history, mouse, pix'n love
Retro Playing Book #1 : La Mega Drive, 25ème anniversaire (Book reference)
A 260 pages book dedicated to the history of the Genesis / Megadrive, the famous 16 bits Sega home console. The book is divided in 4 sections. The first one details the birth of the machine, while the second one is focused on the ads used by Sega to promote it ("Genesis Does!"). The third section presents a selection of emblematic Genesis titles. Each game is described over a single page with a short text and several screenshots. As this section is organized chronologically, it's a gre [...]Keywords : history, genesis, megadrive, sega, sonic, streets of rage, advertising
An introduction to the exciting world of Serious Games (Broacasting our studies)
An introduction to the exciting world of Serious Games The month of November IUM recently played host to none other than renowned researcher and consultant Dr. Julian Alvarez who was presenting a lecture to students on Serious Games and Game Technologies. He talked to students of the course Fundamentals of communication and advertising which is overseen by Professor MN. Jauffret-Cervetti. He mesmerized the students with the technology behind Advergames, Edumarket games and gamificatio [...]Keywords : Serious Game, Advergames, Conference, Communication, Gamification
A Serious Game for Incidence Response Education and Training (Broacasting our studies)
Abstract:A critical incident at any institution may include bomb threats, assault, bio-hazardous spills, civil disobedience, electrical outage, fire or explosion, gas leak, natural disasters, infectious diseases, and terrorist threats. Although many employees know of this type of situation, most are not properly trained with respect to how to react when a critical incident occurs, nor do they understand lockdown procedures. Serious games refer to video games that are used for training, advertisi [...]Serious Game Design - Theoretical and technical study of the creation of games aimed to serve serious purposes (Broacasting our studies)
Nowadays, videogames are an important part of popular culture. Although videogames are most famous as leisure, the wave of " Serious Games " aims to use them for a wide range of serious purposes: teaching, communication, therapy, professional training, advertising, political propaganda… This thesis focuses on the design of such " Serious Games ". More specifically, we will try to identify means able to ease the creation of Serious Games. To achieve this goal, we will f [...]Keywords : Serious Game, Game Design, creation, game creation toolkits, modding, videogames, constructionnism , pedagogy
Can "Gaming 2.0" Help Design "Serious Games"? A Comparative Study (Broacasting our studies)
The "Serious Games" field raises a specific need. People without professional game design skills, such as teachers, corporate trainers, therapists and advertising professionals, request tools that could allow them to create or modify such games. This article will analyze "Gaming 2.0" examples in order to identify tools that could help fulfill this need. Indeed, "Gaming 2.0" is a way for players to create videogame content without skills from the entertainment videog [...]Keywords : gaming 2.0, serious games, game design, level design, player-generated content
Publicidad in-Game. Los videojuegos como soporte publicitario (Broacasting our studies)
ABSTRACT: Video games have become a prime choice of entertainment not only for young people but also in adults or women. Development Studies advertisers and organizations that mediate between them have discovered the potential of videogames as a medium for marketing communication. Thus, the advergame and the in-game advertising have become a powerful and dynamic medium for communicating ideas, products, services or items in an original manner, which also offers video game development studios an [...]Keywords : Advertainment, Advergame, In-game advertising, Product placement, Videogames