The Games And Learning Alliance (GALA) is an European Network of Excellence gathering researchers and industrials from all over Europe involved in the field of Serious Games. GALA aims to shape the scientific community and build a European Virtual Research Centre aimed at gathering, integrating, harmonizing and coordinating research on Serious Games and disseminating knowledge, best practices and tools as a reference point at an international level. The other key focuses of the project are: the support to deployment in the actual educational and training settings; the fostering of innovation and knowledge transfer through research-business dialogue; the development high-quality didactics on SG by promoting and supporting courses at Master and PhD level.