Technocity is a serious game released in March 2006, and freely distributed to the 600 high school and college located in the region around Toulouse City (South-West in France).
The purpose of this edumarket game is to promote courses related to industrial and technical jobs towards a 15 to 18 years old audience. This title was created for the french ministry of education.
This was a first experiment for the Toulouse section of french ministry of education, who wanted to evaluate the impact of videogames to broadcast messages to young students. This experiment was also motivated by the fact that these course are facing high dropout rates and quickly decreasing enrollment.
The design challenge when creating this game was to fit messages dealing with education and technical jobs in a videogame. The key principle of Technocity is to "hide the agenda", which shows at first only the game aspect of the title. The playful side of the title is then used as a "hook" to make the user aware of the message in a second time.
Publications related to this project
- Julian Alvarez
"Du jeu vidéo au serious game, approches culturelle, pragmatique et formelle"
Thèse de doctorat en science de l'information et de la communication, Université de Toulouse, 2007.
Télécharger le mémoire de doctorat (PDF - 50mo)
- Olivier Rampnoux, Julian Alvarez, Jean-Pierre Jessel, Gilles Methel
"Communiquer par le jeu vidéo"
Actes du colloque "Ludovia 2006", St-Lizier, 2006.
- Julian Alvarez, Olivier Rampnoux, Jean-Pierre Jessel
"EduMarket Game"
Actes du colloque "Narrative AI and Games symposium (AISB 2006)", Bristol, Royaume-Uni, 2006.
- Julian Alvarez, Olivier Rampnoux, Jean-Pierre Jessel
"New Advertising Tools for School Guidance"
Actes du colloque "Edutainment", Hangzou, Chine, 2006.
- Julian Alvarez, Olivier Rampnoux, Jean-Pierre Jessel
"New advertising tools: Edumarket game"
Actes du colloque "Child and Teen Consumption (CTC 2006)", Copenhague, Danemark, Copenhagen Business School, 2006.
Lire l'article (Copenhagen Business School)
- Julian Alvarez, Olivier Rampnoux
"Le jeu vidéo pour la mise en valeur des métiers"
Infobourg, 12 juillet, 2006.
Lire l'article (Infobourg)
Last modification : 24/08/2024