ABSTRACT: Video games have become a prime choice of entertainment not only for young people but also in adults or women. Development Studies advertisers and organizations that mediate between them have discovered the potential of videogames as a medium for marketing communication. Thus, the advergame and the in-game advertising have become a powerful and dynamic medium for communicating ideas, products, services or items in an original manner, which also offers video game development studios an
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Keywords : Advertainment, Advergame, In-game advertising, Product placement, Videogames
This book aims to deconstruct the "positive discourses about video games", that helped it to be regarded in a less negative way as the time went by. While the topic is very interesting, the extremely small size of this book (96 pages in very small A6 format) prevents him to reach this goal. Instead of a rigorous analysis that such a topic requires, the authors limit themselves to some broad and bold critics (such as the french university being under the order of the video game industry
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Keywords : critic, video game, positive discourse, media
"This week, it's serious! The Serious Gaming is a new market of the video game industry dedicated to the learning, advertising, political... areas. A world market of 50 billions USD." Journalist :Cédric Ingrand Speakers : Jean-Claude La Rue (SELL), Sébastien Beck (DAESIGN) et Julian Alvarez (Orange Labs/ Ludoscience). Podcast
Keywords : Serious Games, LCI, Plein Ecran, Market, Video games, Serious Gaming
Since the first days of the Serious Gaming industry, many Serious Games dedicated to Healthcare were released. However, all these games don’t serve the same purpose, nor they target the same audience. This article tries to propose an approach suited to handle the variety of such Serious Games. Starting from general definitions of Serious Games, we will build a taxonomy of Healthcare-related to Serious Games accompanied with several examples.
Keywords : Serious Game, Retro Serious Game, Taxonomy, Healthcare, Prevention
1 Introduction As one of the fastest growing segments of the global entertainment market (Szalai, 2007), video games have come to represent a wide spectrum of values in terms of expectations and design decisions of the groups involved in their development and publication. Despite a rapidly expanding market, changing demographics and growing global economic importance, regional differences in game designs have yet to be fully explored. The underlying premise of this research is that game com
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Keywords : Video games, Genre, Game components
This book is a hands-on guide dedicated to the job of "traditional" games creator: board games, card games, role-playing games... It's divided in 5 sections. The first one gives a tour of this profession through famous games case studies: Trivial Pursuit, Magic: The Gathering, Dungeons & Dragons and The Pokemon Trading Card Game. They are accompanied by interviews with a game author (Reiner Knizia) and a publisher (Mike Gray from Hasbro). The second part presents with more details
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Keywords : game creator, job, traditional games, board games, card games, industry
By analysing in detail the characteristics, uses and different genres of serious game, this study outlines the challenges involved with the design, development and distribution of various types of title. Similarly, the report examines the outlook for the industry and its probable growth drivers. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too
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Keywords : serious game, advergame, edugame, news game, edumarket game, serious gaming, edugaming, advergaming
By analysing in detail the characteristics, uses and different genres of serious game, this study outlines the challenges involved with the design, development and distribution of various types of title. Similarly, the report examines the outlook for the industry and its probable growth drivers. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too
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Keywords : serious game, advergame, edugame, news game, edumarket game, serious gaming, advergaming, edugaming
If you want to read only one book about Game Design, it should be this one. With over 450 pages, this "Game Design Bible" will allow you to truly understand how to create games. Among other topics, this book deals in great details with prototyping, the structure of a game (formal elements, dramatic elements, system dynamic...) or the day-to-day activity of a professional Game Designer working in the industry. As a talented Game Design teacher, Tracy Fullerton offers here a level of tho
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Keywords : game design, study, examples, practical
The autobiography of Nicolas Gaume, founder of the french game studio Kalisto, which created some of the finest videogames during the 90's: Pac-in-time, Nightmare Creatures, Ultim@te Race Pro, Dark Earth, etc. Praised for the quality of its creations, this studio unfortunately closed its door in the 2000's, mainly due to the financial crisis caused by the burst of the ".com economy" bubble. This rare book is a detailed legacy of the quick transformation of the AAA videogames industry f
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Keywords : biography, nicolas gaume, kalisto, french touch